Living proof. Perfect hair Day™ Shampoo

A color-safe, pH-optimized shampoo to effectively cleanse while maintaining hair health, preventing frizz, preserving color, and enhancing shine.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Frizz

Key Benefits:
- This pH-optimized formula helps minimize damage during washing and supports hair health and strength
- Prevents tangling + frizz, preserves color, enhances shine
- Microbiome-certified to help maintain scalp health and preserve scalp’s natural microbiome

Highlighted Ingredients:
- K18PEPTIDE™: Replenishes protein lost during washing to fortify hair.
- Plant-Derived Surfactants: Create a gentle, high-foaming cleanse without leaving buildup behind.

Ingredient Callouts: It is gluten-free and cruelty-free.

What Else You Need to Know: This pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent damage and tangling, reduce frizz, preserve color, and enhance shine. It is formulated with the K18PEPTIDE™ to replenish hair during washing. This shampoo is also scalp-microbiome friendly and gentle enough for every wash.

Fragrance Description: This shampoo has a clean citrus scent.

Clinical Results: Results observed in a consumer test of 35 subjects after 21 days of consistent use of the DAMAGE SHIELD pH protective shampoo:
- 91% said hair looks healthier
- 91% said hair feels smoother
- 91% said hair does not feel weighed down