Living proof. No frizz ® Shampoo 236ml

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection.

Key benefits

• Removes dirt sweat, oil, pollution, and product buildup
• Luxe lather gently yet effectively cleanses without stripping or over-drying strands
• Blocks humidity
• Leaves hair noticeably smoother after just one wash

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Dryness
- Frizz
- Straightening/Smoothing

Key Benefits:
- Noticeably smoother hair after just one wash
- Leaves hair smoother, softer, and blocks humidity
- Removes dirt, sweat, oil, pollution, and product buildup

Highlighted Ingredients:
- Proprietary Amino Cleansing Complex: A sulfate-free surfactant blend that cleanses hair without stripping.
- Jojoba Esters: Smooth and combat the effects of humidity.
- Phytantriol: Preserves hair color and reduces damage from heat tools.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Jojoba esters smooth and block humidity and Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol helps to preserve hair color.

Clinical Results: In a 200-person consumer-use test:
- 87% of consumers agreed that No Frizz Shampoo and Conditioner leave their hair feeling soft after just one use
- Consumers agreed that No Frizz Shampoo and Conditioner make hair smooth after just one use